October 01, 2014
An open letter to Intel
I posted this letter through Intel's corporate responsibility page just now in support of GamaSutra and its editorial stance.
I've been a game developer for coming on 17 years, and spent all of that time developing both on and for Intel architectures. I was at LucasArts in the late 90s and early 00s, and we were often lucky to receive Intel development hardware directly from you. I've used your tools for years, including your optimizing compiler, which led the competition in terms of performance almost from its birth.
So it's with no small amount of sadness that I see you pulling your ad support for GamaSutra today. I imagine there's been some incoming email about recent editorial choices at the site.
GamaSutra, and it's long-associated print publication Game Developer (RIP), were the developer-focused materials that I could also rely on over much of my career. I've seen your sponsored articles there frequently over the years; often it would be the first or even only place where I'd see your products, since so few advertiser-supported sites focus exclusively on game development.
I believe that pulling your support over recent editorial choices is a mistake; I believe that you've largely been contacted by a group who are not made up of the site's audience. It's a shame to see you pull your advertising dollars in hostage to a virulent hate campaign orchestrated by a small number of people who use the Internet's anonymity as a shield.
I hope you'll reconsider. I visit GamaSutra frequently, and I think the editorial choices have always pursued inclusivity in game development. Indeed, I think that's why it has lasted as long as it has.